An Ayurvedic Wellness Brand Rooted in Ancient Wisdom

We rebranded Shreevarma to disrupt a crowded wellness market. The goal was to create a distinctive visual identity that authentically celebrates ancient Ayurvedic wisdom, positioning the brand to stand out and thrive amidst many similar options.
After years of serving the southern market, Shreevarma sought a new visual identity. In a crowded wellness space where brands often blend into a similar mass appeal, the challenge was to create a distinctive design that celebrates ancient wisdom while ensuring the brand stands out and thrives.




Authentic Identity. Stronger Consumer Differentiation.
We sought to redefine authentic Ayurvedic wellness by emphasizing inner vitality and holistic harmony. The rebranding journey blossomed into a new identity: a logo inspired by the Tree of Life, rendered with gentle hand drawings and a light cream palette.

